Monday, August 9, 2010

The Expendables - Business Analysis of a movie

So what would a movie have to do with business you may ask ?
Especially one that is filled with some of the greatest Hollywood action stars:
Sylvester Stallone, Jason Statham, Jet Li, Mickey Rourke, Randy Couture, Steve Austin, Bruce Willis, Arnold Schwarzenegger, Terry Crews among others...
I would have never thought that you could coordinate and get all these stars in one movie. Not only that, but you have to destroy some of their egos, as it seems that Stallone is the main hero of the film.

So what makes this movie special from a business perspective ?

Getting all these stars for next to nothing - how ? Because a lot of them are far from their peaks and can't demand the $20 million dollars that a Brad Pitt can demand. And I am sure some have trouble finding gigs nowadays. In fact, the entire movie cost only a reported $70 million dollars. In comparaison, another 2010 movie, The Last Airbender, had a production budget of $150 mil with a marketing budget of $130 mil for a total combined cost of $280 mil! (Note: I do not know if the $70 mil figure includes marketing, probably not).

And it also has one of the best marketing lines ever: "The greatest action heros assembled for the first and LAST time". Which is true when you think about it, all you need is for one of the major action heroes to not show up in another movie and it's a different cast, and who counts as the greatest action hero is very very subjective. Nonetheless, well played by the marketing PR group.

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